Maple Clinic is a leading aesthetic clinic in Kuala Lumpur, offering a wide range of advanced cosmetic treatments. Despite their reputation for providing top-tier services, the clinic faced challenges with visibility and ranking on highly competitive keywords. They partnered with Keywordro to boost organic traffic and achieve higher rankings for essential keywords related to aesthetic treatments in Malaysia.
Challenges
The clinic was not ranking for essential aesthetic-related keywords. Highly competitive landscape for keywords related to aesthetic treatments in Kuala Lumpur. The need to capture organic traffic through high-value keywords such as Sylfirm X Malaysia, Ellanse filler Malaysia, and Best aesthetic clinic in KL.
Objectives
Increase Organic Traffic: Significantly boost organic traffic by ranking for high-conversion aesthetic treatment keywords. Improve Keyword Rankings: Achieve top rankings for competitive keywords like Best aesthetic clinic in KL and Picosure Malaysia. Enhance Brand Visibility: Position Maple Clinic as a leading aesthetic provider in Kuala Lumpur.
Strategy & Execution
1. Keyword Research and Competitor Analysis
We conducted a deep dive into keyword research, identifying highly relevant and high-conversion keywords for Maple Clinic. The focus was on medical-aesthetic terms such as Sylfirm X, Rejuran, and Aesthefill, which had high search volume and strong commercial intent.
2. On-page SEO and Content Creation
We overhauled the content on Maple Clinic’s site to improve search engine rankings:
- Optimized service pages with relevant keywords, meta tags, and headings.
- Created high-quality, long-form content targeting specific procedures such as Ultherapy and Ellanse filler.
- Built blog content around trending aesthetic treatments to capture additional organic traffic.
3. Local SEO and Google My Business Optimization
We optimized Maple Clinic’s Google My Business profile, improving its local search rankings for important terms like Best aesthetic clinic in KL. Our strategy focused on gaining more positive customer reviews and optimizing local keywords related to aesthetic procedures.
Results: Organic Traffic Growth
Keyword Ranking Improvements
- July 2024: Ranking for 1000 keywords, including several on page 2.
- September 2024: Ranking improved to over 3775 keywords, with significant movement to page 1 for keywords such as:
- Best aesthetic clinic in KL: Ranked at No. 7 (First Page)
- Best aesthetic doctor in KL: Ranked at No. 6 (First Page)
- Best Skin doctor in KL: Previously unranked, now on the first page
- Sylfirm X Malaysia: Ranked at No. 5 (First Page)
- Ellanse filler Malaysia: Ranked at No. 7 (First Page)
- Skin doctor Mont Kiara: Ranked at No. 5 (First Page)
- Picosure Malaysia: Ranked at No. 7 (First Page)
- Best Skin Doctor Publika: Ranked at No. 2 (First Page)
Increased Engagement
Website clicks increased from 0 in Feb to 20k in September, while 39K Event counts were recorded. Users spent more time on the site, engaging with restaurant menu pages and blog content.
