Flour Restaurant is a high-end dining establishment located in Kuala Lumpur, Malaysia. Specializing in authentic fine dining experiences, Flour faced stiff competition in a bustling market for restaurants. To strengthen its online presence and attract more diners, the restaurant partnered with Keywordro, an SEO agency, to enhance its organic search performance and drive meaningful traffic.
Challenges
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Highly competitive market for fine dining and restaurant searches in Kuala Lumpur
Limited online visibility despite being a popular local restaurant.
A need to rank for competitive, local keywords such as:
- Best fine dining in KL
- Family friendly restaurant in KL
- Must visit restaurant in KL
- Must try restaurant in KL
- Indian restaurant in KL
- Indian cuisine in KL
- Affordable fine dining in KL
- Michelin guide restaurant in KL
- Best food places in Malaysia
- Muslim friendly restaurant in KL
Objectives
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Boost Organic Traffic: Increase the number of visitors from search engines, particularly through local restaurant-related searches.Improve Keyword Rankings: Achieve top rankings for competitive keywords related to fine dining, family dining, Indian cuisine, and Michelin guide recommendations in Kuala Lumpur.
Enhance User Engagement: Increase form submissions, clicks, and the time spent on the website.
Site Audit Before
The SEO audit for Flour Restaurant showed an initial grade of C+, highlighting several areas for improvement, including links, social engagement, and on-page SEO. The site required 15 critical recommendations to improve its performance, usability, and SEO rankings.
Site Audit After
After implementing the SEO strategies, Flour Restaurant's site improved to a grade of B-, with significant enhancements in on-page SEO, performance, and overall usability. Although 16 recommendations remained, the improvement in SEO and performance metrics marked a noticeable upward trend.
2. Keyword Research & Content Creation
Keywordro identified the most valuable keywords for Flour Restaurant, including:
- Best fine dining in KL
- Affordable fine dining in KL
- Indian restaurant in KL
- Must try restaurant in KL
- Family friendly restaurant in KL
- Michelin guide restaurant in KL
We created new pages and updated existing content to target these specific queries. The content strategy included blog posts about local food culture, curated dining guides, and optimized landing pages for restaurant offerings.
3. Local SEO & Google My Business Optimization
Flour’s Google My Business profile was optimized to attract local search traffic for queries like “Must visit restaurant in KL” and “Muslim friendly restaurant in KL.” We added accurate NAP (Name, Address, Phone number) details, updated business hours, and encouraged customer reviews, which contributed to improving their local SEO ranking.
Results: Organic Traffic Growth
Keyword Ranking Improvements
- July 2024: Ranking for 216 keywords, including several on page 2.
- August 2024: Ranking improved to over 3564 keywords, with significant movement to page 1 for keywords such as “affordable fine dining in KL,” “Indian restaurant in KL,” “Indian cuisine in KL,” and “Family friendly restaurant in KL.”
Increased Engagement
Website clicks increased from 2K in July to 20K in September, while 64K Event counts were recorded. Users spent more time on the site, engaging with restaurant menu pages and blog content.
